Resume

DESIGNER PROFILE | AVAILABLE ONSITE OR REMOTE

Offering agency quality 360° graphic design services including art direction, brand design, project management, printing production, and marketing of businesses large and small.

Fully proficient in all industry software including Adobe Creative Suite, Microsoft Office and, content management as well Word Press, and online applications

PROFESSIONAL GRAPHIC DESIGNER EXPERIENCE

LEAD DESIGN • NEW YORK POWER AUTHORITY 8/2023 - 03/2024
REMOTE

Creative lead on all high profile projects including annual budget reports with special attention to data visualization.

Consideration of expansion of the brand including a custom icon library as well as consultations for print services

Internal graphic communications for employee information including digital signage for the office as well as social media posts and advertising including custom illustrations.

CREATIVE DIRECTOR • INTERWELL HEALTH 12/2022 - 03/2022
REMOTE

Full design of company-wide content and marketing materials for an all-inclusive rebrand system, including identity and custom icon generation for handoff to the internal agency team.

Design for tradeshow materials such as name badges, tents, retractable banners, and business cards were also included.

Custom design. for internal PowerPoint templates, as well as copywriting and tag lines for advertising species. The project also included Illustrations for the healthcare of kidney systems and digestive illustrations including medical-based layouts for user experiences.

Third-party designs for partnerships with outsourced healthcare companies including Bloomberg, KC365 Health and County Care.

CREATIVE DIRECTOR • CNR BANK 3/2021 – 12/2022
400 Park Avenue, New York REMOTE

Creative management for comprehensive brand identity encompassing every marketing piece available to the team, building a cohesive package elevating the CNR brand to a sophistication matching its high net worth clients

Art Direction for the entire re-brand including custom illustration, icon library, and image library as well as custom HTML email design, and presentation template design for ease of use by the entire team regardless of skillset

"Martha joined my team for a 6-month contract that extended to 9 months because of all the great work she was able to do for us. She has a strong design sensibility and helped us completely refresh our brand identity across countless assets in both digital & print. She developed templates to make moving forward easier on the team. She works well under pressure. She was also really flexible, and adaptable and left us with a catalog of assets that we're proud of. If I had room for a full-time designer on staff, I would have kept her!

-Marg Gandfini, Managing Director City National of Rochdale

ART DIRECTOR & WEB DESIGNER • TOMBOLINO RISTORANTE 10/2015 – Present

377 Kimball Ave, Yonkers, NY

Conceived, delivered, and integrated, full brand identity for a high volume restaurant with an emphasis on clean, modernist layouts paired with classical traditionalism, increasing revenue by 40%

Brand package includes logo design, website, business cards as well as menu design promotional videos, and web banners for marketing initiatives as well as strategies for continued growth over time

Established social media presence to increase foot traffic and implanted online-ordering systems through third-party platforms and organized follow-up emails with previous guests.

BRAND IDENTITY DESIGNER • MOONFLOWER MACARONS 11/2018- 8/2020

Auburn, New York

Custom brand identity and solution-based graphics for positioning in the market with emphasis on consistency and elevation of brand message

Full brand identity creation with print and production consultation for high-end luxury printing techniques such as foil stamping and Pantone color matching including packaging design for dozen and two dozen boxes, shopping bags, and shipping boxes.

Complete creation of brand style guide with brand stewardship of proper execution and application for multiple platforms including internal documents such as invoices, company stationery, client business cards, brochures, and menu design as well as website art direction

SENIOR GRAPHIC DESIGNER, CONSUMER & RETAIL • J.P. MORGAN & CHASE 6/18-1/2020

Madison Avenue, New York

Art Direction, management and execution of all high-profile presentation design projects and proprietary clients resulting in multi-million-dollar investments. Principally led the implementation of up-to-date design techniques and stylized typography producing excellently displayed presentations

Creative direction for all prominent Fortune 500 clients, including public IPO-centric pitches and Bake-off deals, receiving multiple deal toys from successfully landed projects as well as building consistency through brands and maintaining brand styles throughout the investment

Advanced graphics team leader providing collaborative and open-minded idea generation for team, while directing project management

Navigated team focus with an emphasis on high-quality agency-level design including print techniques such as adding spot UVs and higher quality paper stocks to bring printed pieces to the level advocated in the J.P. Morgan brand sophistication

CREATIVE CONSULTANT WEB & PRINT • C.I.T. DIRECT CAPITAL 8/2017-5/2018
Offsite Telecommute

Graphic design problem solving for CIT Bank, Direct Capital, and affiliates including social media graphics, HTML Emails, infographics, ad campaigns, and digital design. Effectively created print & digital advertisements, invitation packages, and event design presentations for trade shows and editorials, for multiple partners

Translation of files between multiple software such as Adobe InDesign formatted to Microsoft Word enabling cross-platform design services and driving content creation

Internal communications for Direct Capital investment opportunities as well as financing materials including the creation of interactive documents for effortless web use

Extensive design for in-house PowerPoint template used by the entire company with attention given to chart design and information accuracy.

BRAND DESIGN SPECIALIST • OLIVER AGENCY 10/2016 – 4/2017

55 Broad Street, New York, NY

Successfully created multidisciplinary graphic design work for global luxury brand clients including Marriott Hotels, Bonobos, St Ives, KPMG, Unilever, and Starwood Hotels.

Implementation of interactive form creation for Starbucks internal store interior design portal with complete behavior code and extensive layout to maintain Starbucks brand standards.

Supported specialty printing for Barclay Card proposal resulting in landing of high-end global account as well production of entire project under budget

ART DIRECTOR/NATIONAL BRAND MANAGER • CENTRAL TURF & IRRIGATION 10/2014 – 5/2016

8 Williams Street Elmsford, NY

Creation, design, and development of entire company branding including a style guide for the entire brand, for both print pieces and website from initial layout to full completion

Stewardship of brand identity to ensure cohesive consistency across all implementations, including informative videos and instructional documents

Presentation of modern and clean branding style to drive sales to entire company encompassing over 30 locations in US and Canada with individual attention to each

Lead generation, direct sales inquiries, and customer acquisition based in social media and digital marketing. Organizing corporate promotional events, as well as monthly product specials, inbound marketing pieces, and informative presentations

ART/CREATIVE DIRECTOR • Alpha Beta Creatives/Smart Money Entrepreneurs 1/ 2013 – 12/ 2014

1 Alexander Avenue Yonkers, NY

Strategy for execution, development, presentation, and layout of entire company identity including custom logo design, iconography, infographics, and overall website design to start up a national crowd-funding online platform

Effectively turned ideas and messages into visuals, resulting in a successful campaign while adjusting and presenting work to clients and making changes to a project’s direction as needed

Copywriting, design, and structure of company investment pitch deck, provided in various formats for multiple platforms uses

Guidance and consultation for printed materials, with expertise devoted to paper choice, printing variations, and budget restrictions for volume

ART DIRECTOR/SENIOR GRAPHIC DESIGNER • VILLAGE PRINT & MEDIA 4/2011 – 10/2013

20 East 13th Street, New York, NY

Excellence in customer service, offering a full range of design and production options to allow for budgetary restrictions within client guidelines.

Sales, advertising, and marketing graphic design are considered for a sales capacity. Utilized established market in order to increase sales in the design department

Execution of high-profile projects from start to finish with client acquisition, creation, and development of design projects through production to completion

SENIOR GRAPHIC DESIGNER • ALPHAGRAPHICS 5/2008 – 10/2010
169 Main Street, White Plains, NY

Graphic design work for such clients as Little Cubs Day Care, The Weekend Nanny, Eclipse Carpets, and Frank Scaccia & Sons, among many others with designs ranging up to and including small business logo development, brochures, and advertisement copywriting

Sales and marketing research for costs and materials, providing monthly monetary projections for departmental budgets, and increasing sales

Financial analysis of client budget in order to facilitate client needs on design projects based on different vendor options

Offset printing and color separations, digital printing, and large format printing capabilities for different materials, such as quality Mohawk and Cougar paper stocks, as well as a creative exploration into different paper textures and print techniques

EDUCATION

SUNY PURCHASE COLLEGE SCHOOL OF ART & DESIGN GRADUATION ‘09
Bachelor of Fine Arts Degree | Graphic Design & Art History

SOFTWARE PROFICIENCY

Adobe CC – Acrobat, Animate, Photoshop, Illustrator, Dimension, InDesign, XD, Premier, Muse, FrameMaker, InCopy

Microsoft Office – Word, PowerPoint, Excel

Presentation – Keynote, Prezi, PowerPoint

Web Design – Adobe Muse, Adobe Spark, UI/UX, Duda, Squarespace, WIX, WordPress, Dreamweaver HMTL/CSS

Video Production – Adobe Premiere, Animate, After Effects

Additional Software – Sketch, Jira, Box, Salesforce

SHORT-TERM FREELANCE DESIGN PROJECTS

May 2018- December 2019
BRAND DESIGN CONSULTANT | CHUBB INSURANCE
New Jersey

Creation of customized iconography, maintaining an established brand identity system to inform a cohesive icon library.

Accelerated efficiency within rebranded materials by creation and production of Business Continuity Guide including interactivity and digital layout for multi-platform use

September 2018
BRANDING DESIGN CONSULTANT | KAHUNA MARKETING
California

Expertise provided in transitional re-branding for entire company including design identity system and implementation across documents to well-received audience

Creation of company style guide for proper usage as well Interactive E-book creation with custom isometric illustration as well as icons and typography

April 2018
PRINT DESIGN SPECIALIST | ZACHYS WINES & SPIRITS
39 Westmoreland Avenue, White Plains, New York

Luxury retail design for high-profile client in wine consignment projects include full layout of auction catalog, and invitations for wine tastings for multiple events.

Utilization and installation of Adobe InCopy, allowing for smooth transition of copy editing for auction catalog, eliminating errors and increasing productivity. HMTL based Email design as well as website updates and digital materials.

August 2017
PRESENTATION DESIGNER | GONGOS MARKETING
2365 Pontiac Road, Auburn Hills, MI 48326 | Off site Telecommute

Engaging presentation design with special attention to data points allowing for information precision when designing.

Custom graphics, and typography for presentation of customer centric marketing and the effects of how a long-term goal-based marketing strategy can increase gains over time

January 2017
BRAND CONSULTANT | THE ARCHDIOCESE OF NEW YORK
1011 First Avenue, New York, 10011

Creation and development of standardized brand identity template for Archdiocese of NY

Full layout of Diversity brochure, emphasizing a clean, modern minimalist layout including chart design and organization of information.

September to October 2016
BLOOMBERG & ASSOCIATES | PRESENTATION DESIGNER
New York, NY

Updating and establishing presentations for in-house use by employees for easy drag & drop user interaction

Emphasis on creating an easy-to-use workflow in Microsoft PowerPoint, allowing for imagery and typography in tandem with Bloomberg’s brand identity.

May to October 2014
LAZARD ASSET MANAGEMENT | BRAND SPECIALIST
30 Rockefeller Center, New York, NY

Perpetuating brand standards throughout all documents, including Mutual Fund and Emerging Market profiles and platforms.

Investor pitch decks with comprehensive charts/infographics presented in dynamic visuals to provide easy-to-understand information.

Marketing collateral for trade shows, promotional pieces and internal events with full maintenance of visual identity guides.

November 2012 to March 2013
RKF & ASSOC. | PRODUCTION DESIGNER
521 Fifth Avenue, New York, NY

Print and production expertise given as a freelance contractor, for short-term projects including annual look book, realty listing fliers and general design for marketing material.

Area planning, floor plans and map work, with matching RKF’s award-winning design aesthetic and design sensibilities.

March to October 2013
CITIBANK | GRAPHIC & WEB DESIGNER
388 Greenwich Street, New York

Internal graphic design for Citi and its affiliates, including design of posters, presentations, events and client meetings.

Digital templates for Citi Gold, Citi planned events, Investment biographies and financial pitch books.

Interactive projects include video presentations in lobby of building viewed by entire global employee base, as well a collaboration on promotional web pages.

FREELANCE RATES RANGE FROM $55-65$/HR

SKILLS

LEADERSHIP

ART DIRECTION

CREATIVE DIRECTION

UI/UX

WEB/SOCIAL

MARKETING

SALES

PRODUCTION

PRINTING

PRESENTATIONS

ANIMATION

MEDIA

OUTDOOR/LARGE FORMAT

EVENT PLANNING

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